In brief: Google Business Profile posts come in three types, updates, offers and events, and Google archives posts older than six months unless a date range is set. Google also discontinued its Business Profile Q&A API on 3 November 2025 while it updates the questions and answers feature. Kosmonk IT Pvt Ltd, a local SEO agency in Ahmedabad, recommends one useful post a week and moving answers to common customer questions into the description, posts, review replies and a website FAQ.
Take an example. A clinic owner in Satellite opens her Google profile and sees that the last post is from March. The questions part also looks different from before. Both are common, and both are easy to fix. Post one useful thing a week, and put the answers to common questions where people will see them, in your posts and on your website.
Key Takeaways
- Google offers three post types: updates, offers and events.
- Posts older than 6 months are archived unless dated.
- Google ended its Q&A API on 3 November 2025.
- Answer common questions in posts, the description and replies.
- One post a week keeps a profile looking cared for.
What Are Google Business Profile Posts?
They are short updates you publish straight onto your listing on Google Search and Maps. A post can share news, promote an offer or announce an event. Customers see them when they look at your profile. They work like a small notice board, right where people decide whether to call you.
Google’s guide to posts lists the three types as “Updates,” “Offers,” and “Events”. On a phone, posts appear in the Updates or Overview tabs. On a computer, they sit in the section headed “From the owner”. Posts work best on a profile that is already complete, which our Google Business Profile optimization guide covers in full.
Each type suits a different job:
An offer can carry “a description, photo, video, coupon code, link, and terms and conditions”. An event needs “a title, start and end dates, and times”. Without set times, Google shows the event as lasting 24 hours on its dates.
Adding a post takes a few minutes. Open your Business Profile, select Posts and then Add post, pick the type, fill in your details and select Post. You can do it from your phone between customers.
Why Do Old Google Business Profile Posts Disappear?
Because Google archives them. Its help page says plainly that “posts older than 6 months are archived unless a date range is set”. So a profile that posted in the spring and then stopped can look empty by autumn. You deleted nothing, yet the posts are gone from view.
That matters more than it sounds. A buyer weighing up three clinics or three showrooms sees the most recent post date. A profile with nothing since March looks less active than one that posted last Tuesday, even when the business behind it is busier.
The fix is a routine. A profile that looks active also supports everything else you do to rank on Google Maps in Ahmedabad. Event and offer posts with a date range stay up for those dates. Plain updates need a new one every few weeks so the profile always shows something recent.
Here is an illustration. Say a furniture showroom on S.G. Highway runs a Diwali offer from 20 October to 8 November. If the offer post carries those dates, it stays up for the whole sale. Once the sale ends, the next weekly update takes its place at the top.
What Should You Post Each Week?
Something a customer would find useful. A new project photo, a seasonal offer, a common question answered in two lines, or a date for an event all work. Posts that only say “we are the best” give a reader nothing, and they waste the space where a real update could sit.
Here is a simple monthly rhythm we use as a starting point. It is our own suggestion, and Google sets no posting frequency.
Each post can also carry a button. Google says a post can include “an action button with a link”, for things like making a booking or ordering online. Point it at the page that matches the post, such as your offer page for an offer.
What helps depends on your trade. A skincare clinic might post a tip for the day before an appointment. A travel agency might post a new package with its dates. An insurance broker in Navrangpura might answer one policy question each week, in plain words.
Use your own photos wherever you can. A real photo of a finished interior or a busy clinic reception tells a customer far more than a stock image. Keep the text short, and put the most useful line first, because only a little of it shows before the reader taps.
What Google Does Not Allow in Posts
Anything misleading, unrelated or unsafe. Google’s rules for owner content are fairly relaxed about promotion, since offers and updates exist for that purpose. The problems come from contact details for unrelated businesses, false claims about quality, and links to harmful sites. A rejected post simply never appears.
Google’s rules for content on Maps allow promotion. They say “offers and updates that may be seen as promotional or commercial content are otherwise permitted in posts”. They also ban “false or misleading accounts of the description or quality of a good or service”.
Two more rules catch owners out. Posts cannot include phone numbers, emails or links “that are not related to your business”. The posts guide also asks you to avoid “misspelled words, extra characters, text that adds no value”.
Before you post, run a quick check that every claim is true, every price is current and every link goes to your own website.
Every post goes through a check, and its status shows as live, pending or not approved. If one is not approved, read it again for a claim you cannot prove, then post a fixed version.
What Happened to Questions and Answers?
Google has been changing it. On 15 September 2025, Google said it would end the tool that let businesses manage questions in bulk. It said this was because it was “updating the Q&A functionality and user experience”. That tool shut down on 3 November 2025.
The notice sits in Google’s Q&A API change log. It says that “you can no longer read or post questions and answers using the API”. Several marketing sites report that the public question section has also been fading from profiles. Google has not published a full timeline for that, so check your own profile.
To see what your customers see, search for your business name on your phone and open your profile. Look for a questions section. If it is missing or empty, your answers need to live somewhere else.
Whatever your profile shows, customers still ask the same things. They want to know if you deliver to Bopal, if there is parking, or what a first visit costs. Those answers need a home that a customer will actually see.
Where Should You Answer Customer Questions Now?
In the places customers already look. Your business description, your posts, your replies to reviews and a clear FAQ section on your website all work. Each one gives a customer the answer before they need to call. It also gives Google more text to draw on when it describes your business.
Start by writing down the ten questions your front desk hears most often. Then spread the answers out:
- Your description. Put the two or three questions almost everyone asks, such as your area and hours.
- Your weekly posts. Answer one question per post, in two or three lines.
- Review replies. When a review mentions parking or timing, answer it there for the next reader.
- Your website FAQ. Put the full list on a page with FAQ schema markup, so search engines can read it clearly.
The optimization guide linked above covers the description in detail. Our guide on getting more Google reviews covers the replies.
Your Weekly Routine
Remember one thing above all: a profile with a recent, useful post looks open for business, and that alone can often win you the call. Every Monday morning, spend ten minutes adding one new post from the four-week rhythm above.
Then write down the ten questions your customers ask most. Answer one of them in each Week 2 post, and put the full list on your website.
If you would like help with your profile, our local SEO team in Ahmedabad can set up the routine with you.
Frequently Asked Questions
How often should I post on my Google Business Profile?
Google sets no required frequency. Once a week is a practical rhythm for most small businesses, because it keeps the profile looking recent without taking much time. Posts older than six months are archived unless they have a date range, so long gaps leave a profile looking empty.
Do Google Business Profile posts help my ranking?
We have not seen Google state that posts improve ranking, and we would not promise it. What posts do reliably is give customers a reason to choose you once they find you. A recent offer or a clear answer can turn a profile view into a call.
Why did my Google post get rejected?
The usual reasons are a claim Google treats as misleading, or a phone number or link unrelated to your business. Text full of extra characters also gets turned down. Check the post against Google’s content rules, remove anything you cannot back up, and post a fixed version.
Can I still answer questions on my Google profile?
Google discontinued its Q&A API on 3 November 2025 while it updates the feature, and the public section has been changing too. Check what your own profile shows. Either way, answer common questions in your description, posts and review replies.
What should my first Google post be?
Start with an update showing recent work, with your own photo and two or three lines about it. It is quick to make and shows customers you are active. Follow it the next week with an answer to the question your customers ask most often.
